Why do we insist on placing the logointhetopleft corner?

8 Aug 2007 - 10:33am
7 years ago
2 replies
246 reads
jim muntone
2006

I think I'm on the fence with this... I totally get the brand experience
thing having done about 10 years of agency work before settling in to
the fun, exciting and dangerous world of news and paid search... ahem...

However, I think you can still do that but also adhere to conventions.
For example, having a young one of my own, I know kids who go crazy over
those Dragonology Books by Ernest Drake. And they, pretty much, are
loaded with things not typically found in your average book. Pop-ups,
inserts, music, sounds, just all the bells and whistles.

However, on the other side of the coin, they conform to very book-like
conventions that make them accessible and usable. For example, a cover
an index, a table of contents, etc. Chances are it's even available in
multiple languages...

I mean, I think perplexing can be very cool, I remember when the band
NIN replaced their homepage with colored squares that were done by that
famous typographer, (name escapes me right now), and you had to play
minesweeper to navigate the site ("hmmmm...are tour dates the purple
square or the orange one?").

It was really beautiful, but after a while I just started using fan
sites for info because sometimes it nice to just find what you're
looking for.

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Caroline Jarrett
Sent: Wednesday, August 08, 2007 11:12 AM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] Why do we insist on placing the
logointhetopleft corner?

Isn't the choice about where to put the logo also down to the branding
of the site?

Meaning: the whole brand as you want to portray it / enable users to
experience it through their interactions.

If being intriguing, perplexing, those type of words are part of the
brand: sure, then put the logo in an unusual place.

If you want people to feel "this is a familiar / comfortable", then
put things where users will find them the most easily.

Best,
Caroline Jarrett
caroline.jarrett at effortmark.co.uk
01525 370379

Effortmark Ltd
Usability - Forms - Content

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Comments

8 Aug 2007 - 11:11am
Josh
2006

Keiyu,

I view placing the Logo in the top-left as a design shortcut. The convention
allows us to place the Logo and move onto "more important stuff" without
having to worry about things like:

* Browser resizing and Logo disappearing
* People feeling uncomfortable when trying to find the "Home" link
* Being different

That's not to say that shortcuts are a good thing. There is definitely more
work, research, testing, and design involved when deciding to choose another
route, but through all of that there could be real potential upside. The
question seems to be whether changing the Logo can provide enough benefit to
make up for the work and risk involved in moving it.

Other thoughts:

* The Logo on a Home Page and the Logo on interior pages do not need to be
in the same place.
* Yahoo's Logo was centered for a very long time
* Over the past 8 years, Amazon has moved their Logo from inside the tabs,
to under the tabs, to outside and above the tabs, back to inside the tabs.
* I've worked on Hebrew sites where the Logo has been in the top left and
ones where it's been in the top right, neither seamed to cause problems.

In the end, it all boils down to the specifics of the implementation.

--
Josh Viney
EastMedia Group
Company http://www.eastmedia.com
Blog http://www.kungpowthinking.com

9 Aug 2007 - 3:06am
dszuc
2005

Some themes I see here:

1. Using the logo to take the user home (done by many sites but in our
observations not always known by users to click on this to get home)

2. An obvious link "Home" link in the primary navigation (always nice for
users to hold onto if they get lost)

3. Matching expectations from previous web usage (Logo in top left has just
about become a standard a) Valuable real estate to present the brand b)
Accepted pattern

Want to move away from convention? ok but ask: 1) Why 2) benefit to business
3) Impact on users.

Rgds,
Dano

Daniel Szuc
Principal Usability Consultant
Apogee Usability Asia Ltd
www.apogeehk.com
'Usability in Asia'

The Usability Kit - http://www.theusabilitykit.com

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Caroline Jarrett
Sent: Wednesday, 8 August 2007 11:12 PM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] Why do we insist on placing the logointhetopleft
corner?

Isn't the choice about where to put the logo also down to the branding of
the site?

Meaning: the whole brand as you want to portray it / enable users to
experience it through their interactions.

If being intriguing, perplexing, those type of words are part of the
brand: sure, then put the logo in an unusual place.

If you want people to feel "this is a familiar / comfortable", then put
things where users will find them the most easily.

Best,
Caroline Jarrett
caroline.jarrett at effortmark.co.uk
01525 370379

Effortmark Ltd
Usability - Forms - Content

________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org List Guidelines ............
http://beta.ixda.org/guidelines List Help ..................
http://beta.ixda.org/help Unsubscribe ................
http://beta.ixda.org/unsubscribe Questions .................. list at ixda.org
Home ....................... http://beta.ixda.org

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