Why do we insist on placing the logointhetopleft corner?
8 Aug 2007 - 10:33am
5 years ago
I think I'm on the fence with this... I totally get the brand experience
thing having done about 10 years of agency work before settling in to
the fun, exciting and dangerous world of news and paid search... ahem...
However, I think you can still do that but also adhere to conventions.
For example, having a young one of my own, I know kids who go crazy over
those Dragonology Books by Ernest Drake. And they, pretty much, are
loaded with things not typically found in your average book. Pop-ups,
inserts, music, sounds, just all the bells and whistles.
However, on the other side of the coin, they conform to very book-like
conventions that make them accessible and usable. For example, a cover
an index, a table of contents, etc. Chances are it's even available in
I mean, I think perplexing can be very cool, I remember when the band
NIN replaced their homepage with colored squares that were done by that
famous typographer, (name escapes me right now), and you had to play
minesweeper to navigate the site ("hmmmm...are tour dates the purple
square or the orange one?").
It was really beautiful, but after a while I just started using fan
sites for info because sometimes it nice to just find what you're