Why do we insist on placing the logo inthetopleft corner?

8 Aug 2007 - 10:12am
7 years ago
4 replies
319 reads
Caroline Jarrett
2007

Isn't the choice about where to put the logo also down to the branding
of the site?

Meaning: the whole brand as you want to portray it / enable users to
experience it through their interactions.

If being intriguing, perplexing, those type of words are part of the
brand: sure, then put the logo in an unusual place.

If you want people to feel "this is a familiar / comfortable", then
put things where users will find them the most easily.

Best,
Caroline Jarrett
caroline.jarrett at effortmark.co.uk
01525 370379

Effortmark Ltd
Usability - Forms - Content

Comments

8 Aug 2007 - 10:21am
SemanticWill
2007

Some might say that the experience is the brand. Meaning - I could spend a
lot of money creating a brand, palette, style and voice that says Safe,
trustworthy, stable, solid, venerable, etc.
Then put a logo where users don't expect it, followed by not putting a
"About Company" and "Contact Us" in easily accessible places - and I have
just burned all that cash I spent on creating a nice solid brand, because if
the logo does not do what I expect... if there is no About Us link that I
can find. I personally would not trust that company/website/brand.

On 8/8/07, Caroline Jarrett <caroline.jarrett at effortmark.co.uk> wrote:
>
> Isn't the choice about where to put the logo also down to the branding
> of the site?
>
> Meaning: the whole brand as you want to portray it / enable users to
> experience it through their interactions.
>
> If being intriguing, perplexing, those type of words are part of the
> brand: sure, then put the logo in an unusual place.
>
> If you want people to feel "this is a familiar / comfortable", then
> put things where users will find them the most easily.
>
> Best,
> Caroline Jarrett
> caroline.jarrett at effortmark.co.uk
> 01525 370379
>
> Effortmark Ltd
> Usability - Forms - Content
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://beta.ixda.org/guidelines
> List Help .................. http://beta.ixda.org/help
> Unsubscribe ................ http://beta.ixda.org/unsubscribe
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> Home ....................... http://beta.ixda.org
>

--
~ we

-------------------------------------
n: will evans
t: user experience architect
e: wkevans4 at gmail.com

-------------------------------------

8 Aug 2007 - 10:18am
Keiyu Kamatani
2007

I have to admit that I really enjoyed your answer Caroline. What a succinct
and appropriate way to sum things up.

On 8/8/07, Caroline Jarrett <caroline.jarrett at effortmark.co.uk> wrote:
>
> Isn't the choice about where to put the logo also down to the branding
> of the site?
>
> Meaning: the whole brand as you want to portray it / enable users to
> experience it through their interactions.
>
> If being intriguing, perplexing, those type of words are part of the
> brand: sure, then put the logo in an unusual place.
>
> If you want people to feel "this is a familiar / comfortable", then
> put things where users will find them the most easily.
>
> Best,
> Caroline Jarrett
> caroline.jarrett at effortmark.co.uk
> 01525 370379
>
> Effortmark Ltd
> Usability - Forms - Content
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://beta.ixda.org/guidelines
> List Help .................. http://beta.ixda.org/help
> Unsubscribe ................ http://beta.ixda.org/unsubscribe
> Questions .................. list at ixda.org
> Home ....................... http://beta.ixda.org
>

8 Aug 2007 - 11:27am
Joseph Selbie
2007

I think Caroline put her finger on the main issue. Why do you want to do
this? I would ask one question further. What will you put in the top left if
you don't put the logo there? We tend to think of that as prime real estate.
Are you going to enhance the user's experience with something else you want
to use that space for?

Joseph Selbie
http://www.tristream.com

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Caroline Jarrett
Sent: Wednesday, August 08, 2007 8:12 AM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] Why do we insist on placing the logo
inthetopleft corner?

Isn't the choice about where to put the logo also down to the branding
of the site?

Meaning: the whole brand as you want to portray it / enable users to
experience it through their interactions.

If being intriguing, perplexing, those type of words are part of the
brand: sure, then put the logo in an unusual place.

If you want people to feel "this is a familiar / comfortable", then
put things where users will find them the most easily.

Best,
Caroline Jarrett
caroline.jarrett at effortmark.co.uk
01525 370379

Effortmark Ltd
Usability - Forms - Content

________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org
List Guidelines ............ http://beta.ixda.org/guidelines
List Help .................. http://beta.ixda.org/help
Unsubscribe ................ http://beta.ixda.org/unsubscribe
Questions .................. list at ixda.org
Home ....................... http://beta.ixda.org

8 Aug 2007 - 11:53am
SemanticWill
2007

I am also reminded, just a bit, of Gladwell's Blink - thin slicing. We make
judgements and decisions oft times in a split second. Shorter, even.

You don't want that split second right after your page loads in less than
50ms, for the user to experience vertigo, a sense of being lost. Disjointed.

But Joseph's point - and Caroline's as well - needs amplification. WHO are
you designing for? Because if you are designing for 16 year old japanese
harujuku girls - you may follow a completely different set of heuristics
than if you are designing for a 70 year old caucasian male investment banker
living in white plains, new york. And if a huge portion of your audience
reads right to left, top to bottom - then you don't necessarily need to
follow conventions created mostly by middle class white english speaking
computer savvy men over the past 30 years of interface design.

Oh Boy - that last statement might lite a fire :-)

--
~ will

-------------------------------------
n: will evans
t: user experience architect
-------------------------------------
On 8/8/07, Joseph Selbie <jselbie at tristream.com> wrote:
>
> I think Caroline put her finger on the main issue. Why do you want to do
> this? I would ask one question further. What will you put in the top left
> if
> you don't put the logo there? We tend to think of that as prime real
> estate.
> Are you going to enhance the user's experience with something else you
> want
> to use that space for?
>
> Joseph Selbie
> http://www.tristream.com
>
> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
> Caroline Jarrett
> Sent: Wednesday, August 08, 2007 8:12 AM
> To: discuss at ixda.org
> Subject: Re: [IxDA Discuss] Why do we insist on placing the logo
> inthetopleft corner?
>
> Isn't the choice about where to put the logo also down to the branding
> of the site?
>
> Meaning: the whole brand as you want to portray it / enable users to
> experience it through their interactions.
>
> If being intriguing, perplexing, those type of words are part of the
> brand: sure, then put the logo in an unusual place.
>
> If you want people to feel "this is a familiar / comfortable", then
> put things where users will find them the most easily.
>
> Best,
> Caroline Jarrett
> caroline.jarrett at effortmark.co.uk
> 01525 370379
>
> Effortmark Ltd
> Usability - Forms - Content
>
>
>

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