Why do we insist on placing the logo in the topleft corner?
7 Aug 2007 - 7:10pm
7 years ago
For internal apps, our general guidance is: Logo in the upper left, Search
in the upper right (when available). Some folks like to spend lots of money
on an unrecognizable/meaningless logo - for those we recommend just the name
of the application and/or page in the upper left (more obvious) and the logo
(if we don't tell them to get rid of it) in the upper right. I'm thinking
along the lines of a giant purple leopard that's supposed to represent the
internal fleet management team (we've had worse).
I agree with Steve, in that the upper left is the easiest place for people
to recognize where they are, without taking up space where people would look
for other things (like search, primary nav, etc).
"What I wanted to ask everyone here is why does the logo need to be in the
top left corner of a page? Is this simply a consequence of convention?
Have there been studies indicating that users get frustrated when the logo's
placed on the right side? Or is there a more fundamental issue of
For us it's a question of providing a very fast, visual cue to the visitor
of where they've landed. Top-left loads early; is where the eye is (/tends
to be) drawn; and follows a reasonably well-established convention. Nothing
too mystical or dogmatic about it.
Steve 'Doc' Baty B.Sc (Maths), M.EC, MBA
Director, User Experience Strategy
P: +612 8289 4930
M: +61 417 061 292