Is the IXDA a well-kept secret? (was: Interesting Article About Usability as a Career in New York Times.)

17 Jul 2007 - 9:35am
7 years ago
5 replies
492 reads
Fredrik Matheson
2005

The article that Harvinder mentioned gives a nice introduction to our
profession for those not in the know.
( "The usability industry helps make new products work"
http://www.iht.com/articles/2007/07/08/business/starts09.php)

After reading it I wondered why the Usability Professionals Association
(UPA) was mentioned, but not the IXDA. I e-mailed Barbara Whitaker, the New
York Time journalist who write it and asked if she had heard of the IXDA.
She replied that:

"When I do these columns I always do fairly extensive Google searches just
to see what I can turn up. I didn't get anything on the IXDA. Also, no one
mentioned it in my reporting."

Harvinder: Whitaker interviewed you. Did you tell her about the IXDA?

I've done some checking (see sources below) and determined that the IXDA,
although it has an active mailing list (about 3000 posts) and a large
membership of professionals and students (about 4500 members, according to
the tally published during the fund raiser), to the world at large, the IXDA
is a well-kept secret.

For me, it's a little silly that we're not more visible. I would ask you all
to help the IXDA – and thereby this list – improve its visibilty. If you
have a blog or a website, add a link to beta.ixda.org so more people can
join, learn and share.

Here's a text if you're feeling lazy:
If you're interested in interaction design, you should subscribe to the <a
href=" http://beta.ixda.org">IXDA mailing list</a>

- Fredrik

/ / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
/ / / / / / / / / / / / / / / / / / / / / / /

Here's what I looked at when trying to establish IXDA's visibility online:

** Searching at Google **
"interaction design": the IXDA is the 5th hit
"usability": the UPA is the 7th hit, the IXDA is someplace after the tenth
result page.
"information architecture": Jesse James Garret is the 2nd hit, the IA
institute the 3rd, the IXDA is someplace after the tenth result page.
-> If you're a SEO guru, please help me expand on this – or contradict me if
I'm wrong

** Wikipedia **
Articles on usability, interaction design and information architecture make
no mention of the IXDA list

*Nabble**
The Nabble HCI directory page places the IXDA list in 1st place. (
http://www.nabble.com/Human-Computer-Interaction-%28HCI%29-f2137.html)

Comments

17 Jul 2007 - 11:49am
bminihan
2007

Not that I don't have anything else to do, but I didn't see a "button"
version of such a link on ixda.org, so I created one here:
http://www.bryanminihan.com/images/ixdaorg.jpg

It's the same size as the "linkedin" button they provide, if you like
consistency. This probably isn't the place to discuss if you hate it
(feel free to let me know), but if someone on the list wants it I'm
happy to give it up to the group as a whole.

Thanks,

Bryan

> Here's a text if you're feeling lazy:
> If you're interested in interaction design, you should subscribe
> to the <a
> href=" http://beta.ixda.org">IXDA mailing list
>
> - Fredrik

17 Jul 2007 - 12:25pm
Fredrik Matheson
2005

I'll have a graphic ready soon. Hopefully others will make their own
and we'll have a whole collection to choose from.

Thanks for adding the link.

On 7/17/07, bjminihan at nc.rr.com <bjminihan at nc.rr.com> wrote:
> Done: http://www.bryanminihan.com/minihands/minihands.html
>
> Do you know if anyone is working on a graphic button?
>
> ----- Original Message -----
> From: Fredrik Matheson <fredrik.matheson at gmail.com>
> Date: Tuesday, July 17, 2007 10:38 am
> Subject: [IxDA Discuss] Is the IXDA a well-kept secret? (was:
> Interesting Article About Usability as a Career in New York Times.)
> To: discuss at ixda.org
>
> > The article that Harvinder mentioned gives a nice introduction to our
> > profession for those not in the know.
> > ( "The usability industry helps make new products work"
> > http://www.iht.com/articles/2007/07/08/business/starts09.php)
> >
> > After reading it I wondered why the Usability Professionals
> > Association(UPA) was mentioned, but not the IXDA. I e-mailed
> > Barbara Whitaker, the New
> > York Time journalist who write it and asked if she had heard of
> > the IXDA.
> > She replied that:
> >
> > "When I do these columns I always do fairly extensive Google
> > searches just
> > to see what I can turn up. I didn't get anything on the IXDA.
> > Also, no one
> > mentioned it in my reporting."
> >
> > Harvinder: Whitaker interviewed you. Did you tell her about the IXDA?
> >
> > I've done some checking (see sources below) and determined that
> > the IXDA,
> > although it has an active mailing list (about 3000 posts) and a large
> > membership of professionals and students (about 4500 members,
> > according to
> > the tally published during the fund raiser), to the world at
> > large, the IXDA
> > is a well-kept secret.
> >
> > For me, it's a little silly that we're not more visible. I would
> > ask you all
> > to help the IXDA – and thereby this list – improve its visibilty.
> > If you
> > have a blog or a website, add a link to beta.ixda.org so more
> > people can
> > join, learn and share.
> >
> > Here's a text if you're feeling lazy:
> > If you're interested in interaction design, you should subscribe
> > to the <a
> > href=" http://beta.ixda.org">IXDA mailing list
> >
> > - Fredrik
> >
> > / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / / /
> > / / / / /
> > / / / / / / / / / / / / / / / / / / / / / / /
> >
> > Here's what I looked at when trying to establish IXDA's visibility
> > online:
> > ** Searching at Google **
> > "interaction design": the IXDA is the 5th hit
> > "usability": the UPA is the 7th hit, the IXDA is someplace after
> > the tenth
> > result page.
> > "information architecture": Jesse James Garret is the 2nd hit, the IA
> > institute the 3rd, the IXDA is someplace after the tenth result page.
> > -> If you're a SEO guru, please help me expand on this – or
> > contradict me if
> > I'm wrong
> >
> > ** Wikipedia **
> > Articles on usability, interaction design and information
> > architecture make
> > no mention of the IXDA list
> >
> > *Nabble**
> > The Nabble HCI directory page places the IXDA list in 1st place. (
> > http://www.nabble.com/Human-Computer-Interaction-%28HCI%29-
> f2137.html)
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > List Guidelines ............ http://beta.ixda.org/guidelines
> > List Help .................. http://beta.ixda.org/help
> > Unsubscribe ................ http://beta.ixda.org/unsubscribe
> > Questions .................. list at ixda.org
> > Home ....................... http://beta.ixda.org
> >
>

--
||| | | ||| | || ||| ||| || | | ||| | |||| |||| || | | ||

Fredrik Matheson

fredrik.matheson at gmail.com
M: 982 19 313

17 Jul 2007 - 12:29pm
LukeW
2004

http://www.lukew.com/ff/img/member_ixda.gif

On Jul 17, 2007, at 10:25 AM, Fredrik Matheson wrote:

>> Do you know if anyone is working on a graphic button?

::
:: Luke Wroblewski -[ www.lukew.com ]
:: Principal/Founder, LukeW Interface Designs
:: luke at lukew.com | 408.513.7207
::
:: Blog: http://www.lukew.com/ff/
:: Book: http://www.lukew.com/resources/site_seeing.html
::

17 Jul 2007 - 2:15pm
Dave Malouf
2005

Just a correction:
We are listed as an organization under the definition for interaction
design in Wikipedia as "Interaction Design Association" and the link
goes to ixda.org. We aren't listed first for some odd reason, but
listed.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=18287

17 Jul 2007 - 8:25pm
Dave Malouf
2005

Hi Ariel,
We can definitely re-open the topic among the UXNet board, but I
believe UXNet has for now made the decision to NOT create a
conference. They ARE! creating a summit for organizational leaders,
their board, the local ambassadors, and the UXNet advisory board for
the weekend before DUX.

I have thought about what a real UX conference would look like and it
is a complicated task indeed.

To Carol's point in trying to define what UPA is and isn't, I think
the broadness of UPA's definition is what makes it very difficult.
SIGCHI also has a broad mandate as does AIGA (actually even broader
than the other two).

I think the best thing for IxDA to do right now is to not define
itself or its mission in comparison to other entities, but rather
define itself based on where it feels those who are part of this
large community can be best served or want us to serve them here as
opposed to other places.

Here is how I feel it breaks down and in combination I feel is a
great place for IxDA to be now and grow and grow into the future.

1) We are design centered, our education is not in academia so much
as it is in design schools (some of which are in academic
institutions, but part of their design departments. First and
foremost we are designers. We can use UCD processes, but they are not
a requirement for us to achieve our goals as designers.

Because of this, we have a deep interest in not just function but
also in aesthetics, engagement, and other emotional factors.

2) While as professionals we most likley engage in designing many
aspects of a user experience, the organization focuses our attention
on those aspects of a user experience that are controlled by
designing the behavioral responses of the products and systems to
human activity towards achieve both goals and delight.

3) We are focused on industry practice as an organization. Yes, it is
important to maintain and foster relationships with academia and
education, but our focus has always been on real world industry
practice.

What we must acknowledge is that what we do as practitioners is
intricate, complex and multi-disciplinary. I don't think any good
interaction designer can do their job well without understanding the
other facets of UX equally well as they do IxD. But that does not
mean that there isn't something distinct and tangible in the
discipline of IxD and that is what IxDA is all about--that
distinction.

Now, is this a secret? Nah! But it is still just a ripple.

In preparing the inaugural conference for IxDA and speaking to
invited speakers and possible sponsors, I can tell you that we are
NOT a secret to those who really matter. I think the article in the
NY Times forgot to mention lots of people and organizations and their
depiction of our career is not something I would have wanted to glom
onto anyway.

I'm excited about where IxDA is going. I'm also excited to see what
we have achieved with VERY limited resources in a fairly short time.
Shoot! we aren't even 2 years old yet as a corporate entity.

I also want to thank Fredrik for bringing up this topic and for Luke
and Bryan for creating their renditions of the badges. I have noticed
that IxDA is at its best when the members do things based on their own
energy, engaging the community directly as opposed to just waiting for
someone to do something. That's how we got the Beta site
(beta.ixda.org) and that's how the local groups get into being. Not
everyone can be a doer (I mean we have some 3000 lurkers on this
list), but without doers we won't really have a community. What a
great community it is.

- dave

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=18287

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