Just had a meeting with my boss about our process and it looks like we need
to 'reface' 30 sites within the next 6 months, so... yeah time is gonna be
short. That means I'm not going to be able to do really any user research
that takes any amount of time at all. I think I'm going to try and use Todd
Warfel's task analysis grid for these, seems like it might be a good fit.
Anyway - what he did give me is a white paper by Noel-Levitz entitled "What
do prospective students expect from your web site and e-communications
program?" It's the result of 1000 phone interviews of two groups, graduate
and upcoming H.S. seniors. (Our sites are marketing sites for our colleges).
There seems to be some good data in there, and some good recommendations. My
question is, what is the best way to use the resulting data in this report?
The sample size is significant, which I would think would be good. Seems
like the recommendations based on this data would be fairly sound.
It doesn't seem like this would be appropriate data for personas. Any
comments are appreciated.