Do you do content analysis?

19 Jun 2007 - 10:42am
7 years ago
3 replies
441 reads

I suppose it depends on the site/system and possibly whether it is new or a
redesign, but do many of you do content analysis in your development
process? It seems like a labor intensive, and somewhat specifically skilled
thing to accomplish. I'm wondering if it is more of a research tool than a
design tool. For your average website where people are skimming and chunking
your text anyway, it seems like it might not be the most appropriate tool.



19 Jun 2007 - 10:51am
Margaret Hanley

Managed to only send to Tom.


----- Forwarded Message ----
From: Margaret Hanley <mairead at>
To: Tom Dell'Aringa <pixelmech at>
Sent: Tuesday, 19 June, 2007 4:50:06 PM
Subject: Re: [IxDA Discuss] Do you do content analysis?

Yes - I do a content analysis and I do if for a number of reasons
1. Content to migrate in CMS (content inventory - info about every page, which one will I keep, delete, rewrite)
2. Creating templates for CMS (content analysis for content genres and content objects for multi-platform publishing or feed development)
3. To develop the content strategy for the site (content analysis to match the audience and the business needs over a timeline or a set of user journeys and event - thinking of tone, support for interaction design like contextual help and information for the user)

I think we get caught up in the counting aspect and not the analysis of the content. It really isn't boring. :)



Mags Hanley
Email: mairead at
Mobile: +44 7789 132726

19 Jun 2007 - 12:00pm
Fred Leise

You might also want to check out an article I recently wrote for
BoxesandArrows (
about content analysis heuristics. The article discusses a number of
characteristics of good content organization. Evaluating content on the
basis of those heuristics can be an important part of any content
analysis process.


Fred Leise
Vice President, Methodology and Product Strategy
fred.leise at
o: 303.247.9000
c: 773.791.2849

19 Jun 2007 - 12:14pm

I would say yes. First, I review an existing site and create a content
inventory. Then I take the user goals and use cases and compare them
to the content inventory to find "gaps" in content. The gap
analysis then goes to the content developers who schedule, designa
and produce the content.


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