Stats on Back buttons usage

7 Jun 2007 - 5:22pm
7 years ago
3 replies
1058 reads
Robert Hoekman, Jr.
2005

Anyone know of any stats on Back button usage (how often it's used)?

I heard somewhere once that something like 80% of clicks in a browser
were the Back button, but who knows how true that was. I'm more
interested in seeing how often a person clicks the Back button during
an average session in a web app or something.

And yes, I realize half of your response will be "It depends". :)

Any info would be great. Thanks very much!

-r-

Comments

7 Jun 2007 - 11:25pm
Henrik Olsen
2006

A study by WebSiteOptimization.com says that the use of the back
button has dropped from 35.7% in 1994 to 14.3% in 2005. The study
claims that the decrease in back botton use is caused by a change in
the way we navigate. Instead of using the back button, we submit forms
and open pages in new windows.

You can read my summary of the study here:
http://www.guuui.com/posting.php?id=1808

Henrik Olsen
www.guuui.com

On 6/8/07, Robert Hoekman, Jr. <robert at rhjr.net> wrote:
> Anyone know of any stats on Back button usage (how often it's used)?
>
> I heard somewhere once that something like 80% of clicks in a browser
> were the Back button, but who knows how true that was. I'm more
> interested in seeing how often a person clicks the Back button during
> an average session in a web app or something.
>
> And yes, I realize half of your response will be "It depends". :)
>
> Any info would be great. Thanks very much!
>
> -r-
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--
Henrik Olsen

mouseketeers <:3)-
Møllegade 9-13, 3 th
8000 Århus C

22 13 38 83
henrik at mouseketeers.dk

www.mouseketeers.dk

8 Jun 2007 - 9:34am
Robert Hoekman, Jr.
2005

> A study by WebSiteOptimization.com says that the use of the back
> button has dropped from 35.7% in 1994 to 14.3% in 2005. The study
> claims that the decrease in back botton use is caused by a change in
> the way we navigate. Instead of using the back button, we submit forms
> and open pages in new windows.
>
> You can read my summary of the study here:
> http://www.guuui.com/posting.php?id=1808

Thanks very mch - this is very helpful.

-r-

8 Jun 2007 - 1:46pm
Jared M. Spool
2003

On Jun 8, 2007, at 11:34 AM, Robert Hoekman, Jr. wrote:

>> A study by WebSiteOptimization.com says that the use of the back
>> button has dropped from 35.7% in 1994 to 14.3% in 2005. The study
>> claims that the decrease in back botton use is caused by a change in
>> the way we navigate. Instead of using the back button, we submit
>> forms
>> and open pages in new windows.
>>
>> You can read my summary of the study here:
>> http://www.guuui.com/posting.php?id=1808
>
> Thanks very mch - this is very helpful.

Really?

How?

What does this tell you? What will you do differently?

I'm curious.

Jared

Jared M. Spool
User Interface Engineering
510 Turnpike St., Suite 102, North Andover, MA 01845
e: jspool at uie.com p: +1 978 327 5561
http://uie.com Blog: http://uie.com/brainsparks

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