innovation metrics
20 Apr 2007 - 10:32am
1 reply
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Mark Schraad
2006
There is an interesting article on the business week site regarding the US governments initiative to develop a metric for innovation. It will likely bemore of an economic indicator, but may well lay the ground work for corporate and academic metrics as well.
Peter Drucker said the only two investments in a business are markeitng and innovation. Everything else is a cost.
In the short run, I think innovation metrics within an organization will be focused on controlling expense. In the mid run it will be about measuring ROI. Hopefully in the long run it will be used to promote and initiate more innovation. A six sigma approach to design process seem counter productive to me.
Mark
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You know IBM used to do an innovation report in conjunction with a bunch of Academic bodies, I'm not sure if it turned into a real thing but it may be worth poking around their site for it. It was a pretty decent framework for looking at this stuff. If I can find the link or an old PDF of the document (circa 2004/2005) I'll pass it along.
SAP also did a similar type of effort during this timeframe, good stuff but IBM's was much broader.
Chris Bernard
Microsoft
User Experience Evangelist
chris.bernard at microsoft.com
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Blog: www.designthinkingdigest.com
Design: www.microsoft.com/design
Tools: www.microsoft.com/expression
-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Mark Schraad
Sent: Friday, April 20, 2007 10:32 AM
To: ixd-discussion
Subject: [IxDA Discuss] innovation metrics
There is an interesting article on the business week site regarding the US governments initiative to develop a metric for innovation. It will likely bemore of an economic indicator, but may well lay the ground work for corporate and academic metrics as well.
Peter Drucker said the only two investments in a business are markeitng and innovation. Everything else is a cost.
In the short run, I think innovation metrics within an organization will be focused on controlling expense. In the mid run it will be about measuring ROI. Hopefully in the long run it will be used to promote and initiate more innovation. A six sigma approach to design process seem counter productive to me.
Mark
http://www.businessweek.com/innovate/content/apr2007/id20070420_997596.htm?chan=innovation_innovation+%2B+design_top+stories
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