My company is designing a fairly complex web application that will target
small to medium businesses. The folks here keep referring to sites like www.snapfish.com (lots of pictures - minimum text) for home page design
ideas. My objection is that those types of sites are directed to consumers
and a business owner will have to have more information to make purchasing
Are there different usability approaches in designing for B2B vs B2C?
Any suggestions on how to design for businesses?