NYCUPA: Google presents User Experience: Creating Apps for Mobile Devices, 4/10

27 Mar 2007 - 5:30pm
1587 reads
Joy Zigo


On April 10th we will have a special event at a special venue:

"User Experience at Google in NYC: Creating Apps for Mobile Devices"
It's on Tuesday, April 10th starting at 6:30 PM.

For this event, we are offering three options for entry:
* $10 pre-paid online ticket
* $10 pre-paid online ticket + (discounted) $10 one year membership in NYC
* Pre-register for waitlist for free, plus $20 cash at the door (as space

We are encouraging pre-payment online because the venue seats almost 300
people - far more than we can process with our usual method of taking money
at the door, so we're adding a reduced price option online in part to speed
people's entry.

We have to at least pre-register everyone because Google's security requires
the names of attendees in advance, as is common when we have an event hosted
by a company. (Note: we share attendee names with them only, not other
contact information.)

The tickets are TRANSFERABLE to someone else (notify us up to 24 hours
before the event), REFUNDABLE (for 45 days), and EXCHANGABLE (apply cost
towards cost of another event within a year). Bottom line: you're not
risking much if you decide not to attend

You can optionally purchase a one year NYC UPA membership for $10 (a
discount off of our usual $15 price) along with your ticket as part of our
spring membership drive. Our members get $10 off a typical event, so it pays
for itself after one monthly event. If you are currently a member, it will
extend your membership by a year. We will not be selling memberships at this
event to streamline the entry process.

Please note that there is no walk-in registration. Pre-registering or
pre-purchasing online is required.

The event is being held at Google's offices near Union Square, not at our
typical location.

Please bring a printout of your receipt to speed your entry.

Registration closes at 6 PM the day before the event.

See our event listing and pre-purchase or pre-register on our registration
The details are also listed below in this email and on our main site

Hope to see you there!

Best regards,
Mark Safire
Co-Founder & President, NYC chapter of UPA


User Experience at Google NYC: Creating Apps for Mobile Devices Are you
curious to know how Google makes its products & services so compelling and
useful? If so, come hear Leland Rechis, from Google's user experience
research practice in NYC, talk about how they put user feedback to work to
create stellar user experiences.

He'll talk about:
* How Google's designer/researcher partnership process works
* How Google services, like Gmail, Google Search, and Google Maps, have been
optimized for mobile phones
* How they design for global use, with a focus on localization challenges
that have arisen during recent usability research in Germany and Japan.

Speaker: Leland Rechis, User Experience, Google

Date: April 10, 2007


Registration: 6:00pm to 6:30pm (refreshments served)
Presentation: 6:30pm to 8:00pm (includes Q&A)
Networking: 8:00pm to 8:30pm
Dinner: 8:30pm to whenever

Please note that dinner is an optional, post-event social activity and is
not included in the event fee. It will be the responsibility of each
individual who chooses to attend the dinner to pay for their own food, drink
and any other expenses that may be associated with the dinner.


Please note this is a new location.
No walk-in registration. Pre-registering or pre-purchasing online via event
Web site is required for this event.

Google's NYC offices
76 Ninth Ave (Entrance on 17th St., between 8th & 9th avenues) 6th Floor New
York, NY 10011


$10 for NYC-UPA members
$10 for non-members
$10 for full-time students
(Purchase is payable via credit card online or by cash or check (only) at
the door by registering online for the waiting list)

Please note: there is a $10 additional charge if you do NOT pre-purchase
your ticket by 11:00pm the day BEFORE the event; this applies to NYC-UPA
members, non-members members and students equally.



Please register or purchase tickets at the event site:

Seats are limited and reservations are first come, first served. We advise
you to register early as previous events have sold out and we had to turn
people away.

If you have any questions, e-mail the Web Site Director at
webdirector at

The NYC chapter of the Usability Professionals Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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For more information about the Usability Professionals Association (NYC
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