Re: what is this, Usenet? Macs vs. all others (was "web design")
11 May 2004 - 1:51pm
9 years ago
>>Mac does *not* have a wide following. It is *not* >>> successful. It influences the world in a very tiny >>> way, [...]
> So the Mac might not have a huge market share, but > (still) has a disproportionate influence.
Interestingly Apple, as opposed to just Macintosh, has an enormous
influence on how technology products are branded and marketed. As a
"lovemark", Apple occupies the unusual position of being a hugely
successful brand without competing at the same level of economic success
as its competitors. In some branding workshops I was recently in, Apple
was repeatedly cited as an example of everything you'd want your brand
to be: known, consistent, clear, attractive.
And although the ipod isn't exactly "Macintosh", it's obviously the most
influential product in its space (and indeed its nearly iconic position
in contemporary culture transcends the category of "portable music