NYC IxDA Event: Why Do "Rich"? What is "Rich"?, February 22nd

12 Feb 2007 - 4:23pm
947 reads
Nasir Barday

Rich Internet Applications: Why Do "Rich"? What is "Rich"?

Presented by: David Malouf, Senior Designer, Motorola
February 22nd, 6:30pm

Location: In Soho, full details provided on RSVP
(e-mail nyc-rsvp at

About the Talk:

There's been a lot of talk about Rich Internet Applications (RIA) over
the last few years. When the topic was first raised through the release
of Flash MX's change in focus from an interactive animation development
studio, to an application development environment there was an early
conversation about trying to define what a RIA is. Then as other players
tried to enter the field a bit more ferociously the conversation has
turned towards how. Not in terms in of design, but rather in terms of
technology. Little care has been given to the more sensitive topic of
what and why.

In this presentation, David is going to move beyond the usual story of
patterns, code, and tips and tricks, and talk more about aesthetics,
experience design, brand, and total environmental context of use. He's
going to layer those elements over a discussion around trying to define
"richness" in the context of general application design and then try to
apply it to a continuum of various types of computer and network based

David has given this talk at the UI12 conference and will soon be
appearing at the IA Summit 2007. He is offering the talk to us at this
free IxDA event. If you can't catch David's talk at those two venues, be
sure to join us at this event and have some RIA fun!

About David

David Malouf is currently a Sr. Designer of User Experiences at
Motorola's Enterprise Mobility Group where he currently designs
enterprise applications for managing mobile devices, as well as concept
applications for mobile devices using technologies like RFID and GPS.
David is also the current VP of the Interaction Design Association and
one of its primary founders. Previous to his new role at Motorola, David
was Manager of User Experience at IntraLinks where he directed and
managed user experience design of a Rich Internet Application for a
hosted content management and distribution system. David has also done
similar work for Documentum, BMG, EMI, AT&T, and a host of others. David
is also an avid blogger on the topic of RIAs and other relevant
interaction design topics at

To attend this talk and get location details, please RSVP to
nyc-rsvp at

As always, if you are interested in getting involved with the NYC IxDA,
please e-mail us at nyc at, or visit our web site at

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