Jony Ive aka Apple's design guru. But what aboutIxD?

12 Jan 2007 - 1:27pm
7 years ago
1 reply
546 reads
Mark Schraad
2006

When talking about success - we have hardly broached the subject of memes, fashion and early adopter behavior. I would contend that the white ear buds were as powerful a signal that a person was an iPod early adopter as the weird look of the Honda Hybrid. Apple has inherent cache and fashion power at this point that is really working form them. It also works against them at time as well.

Mark

>Even trickier question. Apple has mass appeal going for it (largely due to
>the iPod) and is well-known for aesthetic excellence.Not many companies even
>attempt to make this claim. Even fewer succeed.

Comments

12 Jan 2007 - 2:01pm
sdboyd
2007

Speaking of fashion power... The iPhone will be in the free gift basket
for every Academy Awards nominee. It will be used in every music video
for the next 12 - 24 months. Thus driving it's appeal even higher.

Steve

-----Original Message-----

When talking about success - we have hardly broached the subject of
memes, fashion and early adopter behavior. I would contend that the
white ear buds were as powerful a signal that a person was an iPod early
adopter as the weird look of the Honda Hybrid. Apple has inherent cache
and fashion power at this point that is really working form them. It
also works against them at time as well.

Mark

>Even trickier question. Apple has mass appeal going for it (largely due

>to the iPod) and is well-known for aesthetic excellence.Not many
>companies even attempt to make this claim. Even fewer succeed.

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