how not to introduce a project change: lesson learned from NBA basketball experience
6 Dec 2006 - 9:31am
What if you introduced a design change in a product, heard immediate
complaints from established users, and then users' fingers started bleeding
and hurting so badly they had to tape them a few months into the adoption?
A lesson on how not to test and evaluate user experience (the testing is
especially laughable...) comes from the National Basketball Association: