Are there any excellent examples of corporate websites?
20 Nov 2006 - 3:30am
By *Corporate Site* do you mean:
the landing page for "About the Company" OR
the whole "Corporate Site" - home, products, services, about us etc OR
"Corporate Home Page"
OR all of the above?
*One trend* that can frustrate users are Corporate Sites that put all the
information *About the company first* with little regard for what their
users may actually need on their Home Page e.g. Pay a Bill, Find a Product,
Look for Latest advertised products, download shareholders report etc.
Companies don't focus on "critical user tasks" may suggest that:
1) The company is not customer centric to start with (the culture does not
exist or there are only pockets of it) or
2) There is little use of the web site as a true channel.
Principal Usability Consultant
Apogee Usability Asia Ltd www.apogeehk.com
'Usability in Asia'
I am looking for some excellent examples of corporate web sites that
differentiate themselves from the standard format that most seem to
use at the moment (columns of text and a few images). It seems that
most corporate sites, for one reason or another, are very much the
same, both visually, structurally and in terms of the user
experience. They are not bad, but not particularly good either, they
are nice, safe and secure. This sameness opens for innovation within
the area of user experience and I am looking out for those that
manage this well.
More particularly, I am looking for some examples that use
storytelling principles, or manage to achieve user engagement of a
high standard, or which provide a particularly good user experience.
Professor of Interaction Design
Oslo School of Architecture and Design