ZIBA

18 Sep 2006 - 10:02pm
8 years ago
3 replies
405 reads
Mark Schraad
2006

nice... 'bout time sombody really noticed these guys.

http://www.businessweek.com/magazine/content/06_39/b4002403.htm

Comments

18 Sep 2006 - 11:36pm
Bill DeRouchey
2010

Thank you Mark. We do try to get it right. I believe we're doing a lot of
damn good work that I wish I could talk about.

Now I just need to figure out how to go to China for research!

Bill (at Ziba)

On Mon, 18 Sep 2006, Mark Schraad wrote:

> nice... 'bout time sombody really noticed these guys.
> http://www.businessweek.com/magazine/content/06_39/b4002403.htm

19 Sep 2006 - 5:16pm
Oleh Kovalchuke
2006

>From the article:

"Search for the Soul led to a clear understanding of who Lenovo's target
consumers ought to be (four primary tech tribes: Social Butterflies,
Relationship Builders, Upward Maximizers, and Deep Immersers)..."

Couple questions:

How do those tribes relate to different known personality types?
How did you search for the Soul? Did you find it?

--
Oleh Kovalchuke
Interaction Design is Design of Time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm

On 9/18/06, Bill DeRouchey <bill at flume.com> wrote:

> [Please voluntarily trim replies to include only relevant quoted
> material.]
>
> Thank you Mark. We do try to get it right. I believe we're doing a lot of
> damn good work that I wish I could talk about.
>
> Now I just need to figure out how to go to China for research!
>
> Bill (at Ziba)
>
>
> On Mon, 18 Sep 2006, Mark Schraad wrote:
>
> > nice... 'bout time sombody really noticed these guys.
> > http://www.businessweek.com/magazine/content/06_39/b4002403.htm
> ________________________________________________________________
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19 Sep 2006 - 11:21pm
Bill DeRouchey
2010

Oleh,

I have to admit I don't know. I wasn't involved in the project at all and
hesitate to do any guessing. Sorry for the boring answer.

Bill

On Tue, 19 Sep 2006, Oleh Kovalchuke wrote:

>> From the article:
>
> "Search for the Soul led to a clear understanding of who Lenovo's target
> consumers ought to be (four primary tech tribes: Social Butterflies,
> Relationship Builders, Upward Maximizers, and Deep Immersers)..."
>
> Couple questions:
>
> How do those tribes relate to different known personality types?
> How did you search for the Soul? Did you find it?

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