New personas book

31 Aug 2006 - 2:51pm
568 reads
Steve Mulder
2004

Hi all -

Just a quick note to announce the release of my book on user research
and personas, with the understated title "The User Is Always Right: A
Practical Guide to Creating and Using Personas." If you attended the IA
Summit in Vancouver, you might have heard me give a preview of some of
the book's content on adding more science to persona creation. The book
is a hands-on guide to creating personas (with advice on getting the
most out of a variety of user research methodologies, generating persona
segmentation, and making personas real) and using personas for
everything from overall business strategy to IA, content, and design.

To learn more about the book, drop by www.PracticalPersonas.com

Thanks,
steve

..........................................
Steve Mulder
Principal Consultant, User Experience
smulder at molecular.com

Molecular
343 Arsenal Street
Watertown, MA 02472
www.Molecular.com <http://www.molecular.com/>

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