I'm doing personas for an intranet portal. I haven't done a lot of these and
the client has never done it. I have identified four primary ways in which a
user would interact with the site and I want to do a persona for each. The
client however, wants to do a persona for every specific job role they have
in the company. We are going back and forth on this and I am having a hard
time articulating my argument. First of all, am I right? Second of all, if I
am right I'd be interested in some concrete examples that will help support
my argument. I've made the "don't try to be all things to all people"
argument to no avail. I think I need to be more specific.