I have been often confronted with the question of how end-users feel
about multi-column text. For an example, look at http://www.apple.com/
pro/profiles/jwtwo/. Visually, it can be very beatiful, but then
someone always asks whether or not people are willing to scroll up
and down for an article. I don't know. As a gut reaction, most people
we talk to internally think that this should be avoided. Has anyone
done any testing around this or have a particularly strong opinion?