> >> Does anyone have any successful experiences to share regarding >> improving synergies between design/development? >
Three things that I think have helped me a lot:
1) Sometimes the engineers are right, and it is worth giving them some real consideration.
2) If you are an ethnographer debating a positivist (sometimes qualitative vs. quantitative) it helps to be have sufficient expertise in the oppositions camp. This establishes credibility and allows you to debate with a common language.
3) I have had great success using evidence. And, qualitative is evedentury. I have also had better success with congitive speak than behavioral speak. To many, cognitive is percieved as science and behavioral as art.
It is a lot easier to change your tactics than the beliefs of your opposition.