Presentation: Tangible Futures: Creating Designs of the Future to Influence
Edward de Bono has said, "You can analyse the past, but the future has to be
designed." As designers, we have a lot of influence over the products and
services people will use in the future. If we want to ensure a better future
for our businesses, communities, and families, we can be more active in
anticipating and shaping the future. Some examples of this include Bruce
Mau's Massive Change exhibit and auto designers' concept cars. These
"tangible futures" help people understand how the future can be better by
experiencing physical models.
We'll look at examples of some "tangible futures" and discuss how they can
be used to help organizations create a vision for the future and then work
toward that vision in a strategic way. Designers and managers can both
benefit from this event.
Victor is passionate about creating better ways of working that result in
better ways of living. He co-founded the Management Innovation Group
(http://www.managementinnovationgroup.com/) to collaborate with clients to
design new approaches to strategic product development and management.
Victor has worked in IT and design, contributing to over 40 software and
Internet products for companies such as The Ford Motor Company, General
Electric, J.P. Morgan, Verizon, and Office Depot. His work with the Southern
Poverty Law Center has won several awards.
Victor co-founded and served as past president of the Information
Architecture Institute (http://www.iainstitute.org/) and has taught at the
Parsons School of Design. These days he teaches business at the Pratt
Institute and frequently writes and speaks on business issues. He lives in
New York City.
This event is sponsored by Colony Interactive
(http://www.colonyinteractive.com/). Colony is a small user experience
design consultancy specializing in user research and research-inspired
design with a unique understanding of business context.
I hope to see you all there!
Usable Interface - Usability and User Interface Design Consulting http://www.usableinterface.com
Email: kylepero at usableinterface dot com