7pm—Socializing and refreshments 7:30-9:30pm—Program
The Architecture of Understanding
Presenter: Peter Morville, Semantic Studios
If we hope to move forward, the UX community must go deep. We’ve been seduced by surface at the expense of understanding. We think we’re designing software, Web sites, and experiences. But we’re not. We are agents of change.
Service Design Toronto and IxDA Toronto will co-host a panel discussion on the value of service design, from both client and practitioner perspectives.
What is service design? It's the practice of using design principles to facilitate interactions between service providers and users in complex infrastructures, systems, and processes. (Usability Matters)