1 in 10 US adults already owning a wearable device, there is a growing
interest in making technology wearable so it can seamlessly enmesh with
our bodies and our everyday lives. We constantly hear of a new wearable
product announced or released. But, at the same time research shows that
one-third of these adults no longer use their devices after just six
months, with the number jumping to 50% for fitness trackers. How can designers help make these services more than a shiny new toy and fit them into people’s lives in a meaningful way?
In this 2.5 hour workshop, participants will gain a deeper perspective
for the opportunities and challenges when designing for wearables. They
will learn about Fjord’s approach to problem-solving and get an overview
of the different service design tools we use everyday.
actively working through a design challenge, participants will work in
groups to generate ideas for wearables products, using selected methods
and tools to help conceive, validate, and improve upon concepts. At the
end, each group will be asked to present their ideas for discussion and
AGENDA About Fjord (10 minutes) - Wearable project examples - Service design intro - About our process - About methodologies/service design tools
Introduction to Wearables (15 minutes) - What's in the market now - What are the challenges? - Examples and case studies for designing wearables
Design Challenge (50 minutes) - Break into groups and receive your design challenge - Groups work though different design approaches for creating a wearable concept
Group Presentations (15 minutes) - Presentations and feedback
Thursday, August 21, 2014 6:30 - 8:30 pm
Design and Innovation from Accenture Interactive
3 West 18th Street, 8th Floor New York, NY 10011
Refreshments will be served.
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT THE WORKSHOP PRESENTERS This workshop is presented by Petra Farinha, Jadie Oh, and Nour Diab, who organize Fjord's regular Design Clinics. Design
Clinic is a design-focused gathering that Fjord’s New York studio hosts
weekly. When we are deeply involved in our everyday work, we sometimes
need a reminder about all of the great things happening in design
outside of our projects and the great people around us. So every week, we
share our passion for design, have a conversation about it, ideate
together, invite brilliant minds outside of Fjord, or go out to hunt for
inspiration. And yes… we do all of that with beer.
About Petra SENIOR INTERACTION DESIGNER Petra is an advocate for the value of design thinking and human-centered
approaches to solve complex issues and improve user experiences. She
brings to Fjord her expertise’s in user research, strategic thinking,
concept development and an extensive experience in translating business
requirement and insights into meaningful interactions.
of joining Fjord, Petra lead the UX practice and co-managed the design
department at Purpose, a social innovation company that is exploring the
potential of new technologies to influence behavior and inspire
collective action. She graduated from ITP/NYU where she focused her
research on the impact of technology in our daily routines and how they
are changing the way we experience urban spaces. Before moving to NY six
and half years ago, Petra worked as a freelancer, collaborating with
diverse design studios and as design faculty at the School of Arts and
Design in Caldas da Rainha, Portugal.
About Jadie INTERACTION DESIGNER As
an interaction designer, Jadie believes that technologies, through
their purposeful usability, can empower a broad range of people in
positive, meaningful ways. She joined Fjord to pursue her passion
through innovative service design that Fjord is known for.
Fjord she worked for industry leading clients from various fields
including Qualcomm, Samsung, Citibank and Intuit. Previously, she worked
at Samsung Electronics on mobile applications and services that will
benefit future mobile usage in 4G network environment. Her juicy ideas
on social features and media consumption on mobile devices are
integrated in Samsung OS platform for mobile devices. Prior to Samsung,
she worked at Aol lifestyle channel as a visual designer where she honed
her visual sense and the ability to design for large audience.
About Nour INTERACTION DESIGNER As
a designer with a hybrid background in communication design,
interaction design, and design research, Nour has a user-centred
approach to the work that she does at Fjord. Her expertise ranges from
print for rebranding and book design projects, to concept development
and experience design for products and services.
she worked on digital services at both Behavior LLC and Moment Design
where she has focused on user experience design. Prior to working in
service design, Nour has worked as Assistant Graphic Designer first at
Socio X, then at Arude Magazine.
ABOUT OUR EVENT SPONSOR
a service design consultancy, acquired by Accenture Interactive in
2013. We create useful, effective, and desirable digital services that
people love. We help the world’s leading businesses make complex systems
simple and elegant with the power of design. Founded in 2001, Fjord
employs a diverse group of over 250 design experts in nine global
creative hubs including Berlin, Helsinki, Istanbul, London, Madrid, New
York, Paris, San Francisco, and Stockholm. For more information visit www.fjordnet.com.