of the discussion about user experience design is focused on use, but
there are additional issues to consider. In particular, issues of
meaning. John will present the concept of Cultural Affordances—qualities
of objects that help people to understand through the frame of their
own past experience—and discuss the ways that we as designers can use
cultural affordances to more effectively design for our audience.
This event is free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR PRESENTER John
Payne is a principal at Moment and leads the Experience Design and
Strategy practice. He has been a practicing designer for more than
twenty years and for the past twelve has been focused on digital product
design and user-centered innovation. In addition to his work at Moment,
John has taught and lectured on design to graduates and undergraduates
at Pratt, Parsons, and NYU. He currently serves as co-chair of EPIC
(Ethnographic Praxis in Industry Conference) and is planning the next
annual gathering for the fall of 2012. John earned his Bachelor’s degree
in Industrial Design from Auburn University and his Master’s of Design
from the Institute of Design at IIT.
ABOUT OUR HOST AND REFRESHMENTS SPONSOR Moment
is a digital product design firm in New York City. Their goal is to
create lasting value for clients and customers through great digital
products. To learn more, visit their website.