Why can't some companies manage to give customers what they want? Drawing on case studies from his new book "Customers Included,"
Mark Hurst will describe how "listening to customers" is often
misunderstood, if not ignored outright, leading to poor outcomes.
studies will include a well-intentioned clean water project that failed
spectacularly (due to a misunderstanding about the nature of
innovation) and a major corporate initiative that wasted hundreds of
millions of dollars because customers were not properly included in the
design and strategy process. In response to these, Hurst will suggest an
easy way for companies to include the customer while building consensus
among internal stakeholders.
will be time for Q&A to comment or ask Mark about other popular
topics in ecommerce today: disruption, personas, Agile/Lean, rapid
prototyping, and more.
AGENDA 6:30 - 7:00 Welcome and networking 7:00 - 8:00 Presentation 8:00 - 8:30 Wrap up and more networking
WHEN Thursday, January 16th, 2013 6:30pm - 8:30pm WHERE AppNexus 28 West 23rd Street New York, NY 10010 Map: http://bit.ly/JqGyIH PRICE Free
Light refreshments will be served.
IMPORTANT!!Participant slots are limited, so you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR SPEAKER Mark Hurst (email@example.com)
is the founder of Creative Good and the host of the Gel conference. He
has spent his career writing and speaking about how organizations and
individuals can create better customer experiences. In 2007 he wrote
"Bit Literacy," the first book to describe the zero-inbox productivity
method. In 2013 he co-authored "Customers Included,"
describing how teams and organizations can create successful products
and strategies by including customers in the process. Hurst holds
bachelor's and master's degrees in computer science from MIT..You can follow Mark on LinkedIn or Twitter.
ABOUT OUR HOST AND REFRESHMENTS SPONSOR AppNexus,
which offers the most powerful, open and customizable advertising
technology platform, serves the largest and most innovative buyers and
sellers of online advertising, including Microsoft Advertising Exchange,
Interactive Media (Deutsche Telekom) and Collective. Led by the
pioneers of the Web’s original ad exchanges at Yahoo!’s Right Media and
Google’s DoubleClick, AppNexus offers the industry’s most advanced
technology platform that empowers companies to build, manage and
optimize their entire online advertising businesses.