Jared Spool - Delightful Content Means Business

Event date: 
January 29, 2014 - 7:00pm - 10:00pm
Casselman's Bar & Venue
2620 Walnut St
Denver, CO
United States
See map: Google Maps
IxDA Colorado
Event description: 

Join us for a special evening with Jared Spool. We'll get a sneak peak of his latest presentation described below. Tickets ($20 & $10 w/ Student ID) available at the door and at http://casselmans.com.

Delightful Content Means Business

Look at the pattern. Apple screws up maps by providing poor quality data. Healthcare.gov doesn't let users have access to the plans they need. Blackberry creates a new tablet without building in email. In all cases, the users couldn't get what they wanted or needed: Content.

In this always-on, self-service world, everything is about the content. When the user needs it, bank balances, boarding passes, and refund instructions become the critical content on the site. If we want to deliver great experiences for our users, we need to make sure we design that critical content to be delightful.

In what may possibly be his most entertaining presentation ever, Jared will show you the spectrum of how well-designed content served by well-designed experiences helps our business. He'll explore how delightful content improves the bottom line and how frustrating content can hurt the business.

You’ll learn:

• How an expanded notion of content is critical to understanding the value of user experience

• Where to tailor your design strategy with the five priorities every senior executive cares about

• Which of the emerging business model variations for content might be the right direction for your business

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