Ben Reichert, CoFounder of Game CoLab - Ben will talk about gamification applied to the transportation and mobility areas.
Ben Reichert is an internationally published and award-winning
entrepreneur with experience in video games, transportation, and
conflict management. Previously, Ben worked on advocacy and fundraising
for the international peacebuilding efforts of Nonviolent Peaceforce, developing and managing the European communications strategy for the International Road Transport Union, served as the first Assistant Director for the ASU Center for Games and Impact, and most recently cofounded Arizona's first gaming coworking and acceleration space, the Game CoLab. He is combining his passions for advocacy, sustainable mobility, and learning through games as the CEO and Co-Founder of Abeona Games. His areas of interest include gamification, alternate reality games, and open-source data.
Robert J. Neal, Experience Strategist - Robert
will talk about the psychology behind gamification and how to apply
those techniques through a case study.
Having studied psychology, and cognitive science and built an
impressive career in the interactive industry, Robert Neal stands
squarely at the intersection of behavioral sciences and experience
design. At Qualia, he focuses on designing experiences that marry an
organization’s goals with their customers' psychologies. Recently, Neal
was recognized by Facebook and the American Marketing Association for
his work in gamifying the Get Out The Vote effort in the 2012 U.S.