IxDA Phoenix - Gamification

Teresa Swingler
Event date: 
September 18, 2013 - 5:00pm - 6:30pm
UAT - University of Advancing Technologies - Room 206
2625 W Baseline Rd
Tempe, AZ
United States
See map: Google Maps
IxDA Phoenix
Event description: 

IxDA Phoenix - Gamification

Level up! Join us to learn about the process of using game thinking and mechanics to solve problems and engage users. Get your free ticket here: https://ixdaphx091813.eventbrite.com/

We have two incredible speakers and topics.

Ben Reichert, CoFounder of Game CoLab - Ben will talk about gamification applied to the transportation and mobility areas.

Ben Reichert is an internationally published and award-winning entrepreneur with experience in video games, transportation, and conflict management. Previously, Ben worked on advocacy and fundraising for the international peacebuilding efforts of Nonviolent Peaceforce, developing and managing the European communications strategy for the International Road Transport Union,  served as the first Assistant Director for the ASU Center for Games and Impact, and most recently cofounded Arizona's first gaming coworking and acceleration space, the Game CoLabHe is combining his passions for advocacy, sustainable mobility, and learning through games as the CEO and Co-Founder of Abeona Games. His areas of interest include gamification, alternate reality games, and open-source data.

Robert J. Neal, Experience Strategist - Robert will talk about the psychology behind gamification and how to apply those techniques through a case study.

Having studied psychology, and cognitive science and built an impressive career in the interactive industry, Robert Neal stands squarely at the intersection of behavioral sciences and experience design. At Qualia, he focuses on designing experiences that marry an organization’s goals with their customers' psychologies. Recently, Neal was recognized by Facebook and the American Marketing Association for his work in gamifying the Get Out The Vote effort in the 2012 U.S. congressional race.


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