[EVENT] IxDA Shanghai presents "Four Mobile Machines" with Aaron Marcus: SEPTEMBER 5TH, 2012, 7:30PM

Itamar Medeiros
Event date: 
September 5, 2012 - 6:30am - 8:00am
Autodesk, Inc.
399, Pu Dian Road, Pudong New District
IxDA Shanghai
Event description: 


Four Mobile Machines: Combining Information Design with Persuasion Design to Change Behavior


Mr. Marcus reviews briskly four projects that are conceptual designs for new kinds of mobile applications (smartphone and tablet with associated Web portals) that combine the theories of information design and persuasion design to change people's behavior.

The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits to avoid obesity and diabetes. The Money Machine  persuades baby boomers to improve wealth management to they spend and save appropriately. The Memory Machine persuades family members to share more intergenerational stories among  families that are geographically distributed, sometimes across multiple time zones and different countries and cultures.

The Machines have been published worldwide since 2009. In 2011, Green, Health, and Money Machines won awards in an international competition sponsored by the International Institute for Information Design, Vienna. In 2011, AM+A presented their work about adapting the Green Machine concepts for enterprise software at SAP and developing guidelines. Mr. Marcus is a co-signer of three SAP patent applications based on their work. Mr. Marcus will discuss all of this information and show examples.


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