Joint PS SIGCHI / IxDA August Meeting with Peter Boersma: UX Beyond UCD

Event date: 
August 2, 2012 - 8:30pm - 10:30pm
1109 North 36th Street Suite A
Seattle, WA
United States
See map: Google Maps
IxDA Seattle
Event description: 

** Time of event is 6:30PM to 8:30PM PST (Above time often appears incorrectly) **


The impact of business, strategy, management and process on the user experience

Thursday, August 2, 6:30-8:30 p.m.

Location: Aquent, 1109 North 36th Street Suite A Seattle, WA 98101 Map

Jesse James Garrett's classic The Elements of UX focused mostly on user-centered design activities. In this presentation, Peter will focus on business-oriented, non-design deliverables and show their impact on the user experience. 

From elevator pitches and estimates, via roadmaps and beta programs, to skill development and design process documentation, there are many activities and deliverables that deserve a UX practitioner's attention. Using real-world examples and applying 15 years of experience in the field, Peter will take attendees on a tour of essential business deliverables and describe how UX practitioners can (and should!) influence them and, ultimately, the resulting user experience.


Peter Boersma is a freelance interaction designer and process design consultant. He has over 15 years of experience designing for complex, interactive, digital systems, most recently for Adaptive Path. For his interaction design clients, he performs user research and usability evaluations, identifies business opportunities based on stakeholder interviews and competitive research, develops appropriate high-level concepts, and documents the resulting designs for the user interfaces. After Peter discovered he is somewhat of a process freak, he made himself responsible for documenting the design processes of his employers, optimizing and promoting them, both inside and outside the organization. He now does the same for his process design clients.

Peter has presented at (and helped organize) many national and international User Experience conferences, including Dutch SIGCHI conferences, Polish/Italian/Euro and global IA Summits, UX Lisbon, UX Sofia and UX Russia. Since 2001, he organizes the Amsterdam UX Cocktail Hours.


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