Design by Fire Café #016

Yohan Creemers
2008
Event date: 
April 25, 2012 - 1:00pm - 2:00pm
Café-Restaurant Lofen
Domplein 17
Utrecht
Netherlands
See map: Google Maps
IxDA Nederland
Event description: 

On Wednesday 25 April 2012 IxDA Nederland organizes the 16th Design by Fire Café. Design by Fire Café is an informal gathering for (interaction) designers.

Applying Behavior Design

Products and services in finance, health and the environment, among other areas, are increasingly designed around influencing behavior. There are useful academic models and patterns for applying persuasion techniques. However, these techniques tend to stand alone, separate from our proven methods and processes for designing to support good user experiences.

While understanding how behavior design can influence people to be better, Chris will also discuss tactically how we design these products and services so that they serve the interest of customers, as well as meet business needs.

As designers, the choices we make invariably influence users, and now we are harnessing what we know about designing around behavior to produce products and services that have a positive social impact on people's lives.

Chris Risdon designs digital products and services for Adaptive Path in Austin. He's a multidisciplinary designer with an MFA in design and experience in information architecture, interaction and communication design. By night he's an adjunct professor teaching interface design at Austin Community College.

Details

The presentation will be held in English. The program starts at 8pm.
A free entrance free, buy your own drinks event.
Please register at http://www.designbyfire.nl/cafe/016/

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