IxDA New York Presents: Ethnography Workshop Part 2

Peter March
Event date: 
March 13, 2012 - 5:30pm - 8:00pm
28 West 23rd Street, 5th Floor
New York, NY
United States
See map: Google Maps
New York IxDA
Event description: 

 Interaction Designers have a long history of designing the interfaces to products and services and through most of that history our involvement has stopped there. However, as awareness of the value of user empathy has increased, we are increasingly called upon to help define the user experience of products and services that will resonate with our end users. An ethnographic approach to research and design is ideal to address these new demands.

An ethnographic approach to research is ideal for uncovering new design opportunities and inspiring design creativity, particularly as new forms of digital products put new pressures on our need to understand:

- Context – As computing expands beyond the desktop
- Emotion – As we seek new ways of evaluating satisfaction and engagement
- Behavior – As the explicit goal of behavior change becomes more critical to design practice

In this workshop, Part 2 of a series on Ethnography for UX,
we will work together to develop product concepts grounded in ethnographic data. (Note: This data was gathered in November of 2011 during the Ethnography for UX workshop where a group of designers conducted research at Zucotti Park, aka Occupy Wall Street, just prior to the eviction of the occupiers on Nov 14th).

Note: This event is sold out. Still interested? You are welcome to join the wait list.


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