Interaction Designers have a long history ofdesigningthe interfacesto
products and services and through most of that history our involvement
has stopped there. However, as awareness of the value of user empathy
has increased, we are increasingly called upon to helpdefine the user experience of products and servicesthat will resonate with our end users. An ethnographic approach to research and design is ideal to address these new demands.
ethnographic approach to research is ideal for uncovering new design
opportunities and inspiring design creativity, particularly as new forms
of digital products put new pressures on our need to understand:
- Context – As computing expands beyond the desktop - Emotion – As we seek new ways of evaluating satisfaction and engagement - Behavior – As the explicit goal of behavior change becomes more critical to design practice
THE WORKSHOP In this workshop, Part 2 of a series on Ethnography for UX,we
will work together to develop product concepts grounded in ethnographic
data. (Note: This data was gathered in November of 2011 during the Ethnography for UX workshopwhere
a group of designers conducted research at Zucotti Park, aka Occupy
Wall Street, just prior to the eviction of the occupiers on Nov 14th).
Note: This event is sold out. Still interested? You are welcome to join the wait list.