On Monday 19 March 2012 IxDA Nederland organizes the 15th edition of Design by Fire Café. Design by Fire Café is an informal gathering for (interaction) designers.
Designing for an Older Audience
Playful learning to deal with a computer, for your own health care, to strengthen your social network and to keep a board horizon. These were the objectives of the concept: "Vitamin P - a puzzle a day keeps the doctor away". A puzzle community for the elderly, where they can play a game each day, meet each other, train their (decaying) cognition and get a grip on their own wellbeing.
Since 2000, Laika makes easy to use and accessible educational games for clients. By developing and publishing its own game concept, Laika aimed to advance its competences. Since the start six years ago, many lessons have been learned.
The older target group was an ideal group to design for. In this presentation, Ellis will illustrate how this has led to a product that appeals to many people outside the target group also.
Ellis Bartholomew graduated in 1997 at the department "People and Information" at the Design Academy in Eindhoven. She designed signage, exhibitions, print, websites and games for over 10 years. Since 2010, Ellis works as a serious game consultant. In this role she advises how you can design to play and can play with designs. At TU Delft she now carries out research into the motivation of game elements.