Affective Design with Eva de Lera, Senior Strategist, UOC Barcelona
"Design for emotions"
June 9th Eva de Lera will be our guest at the Dusk bar at 19:30 and talk about how a good and efficient functioning of a design just isn't enough anymore and how affective design can make or break a product.
Eva is the founder of Lilacom and Senior Strategist at the Office of Learning Technologies at the UOC where she leads the "The Joy of Learning" project and has developed methodologies such as the "10 Emotion Heuristics". She is in the Board of the Horizon Report (New Media Consortium), a member of several international organizations and a speaker and researcher of UOC's Affective Technology Research Group. She actively collaborates with MIT, UC Berkeley, Harvard, OCAD and many other institutions.