It's in the cards. Users share their experience in ways that count. - Carol Barnum and Laura Palmer

IxDA and UPA Atlanta present a preview of Carol Barnum and Laura Palmer's UPA 2011 presentation, "It's in the cards. Users share their experience in ways that count."

Since Microsoft first presented the product reaction cards at UPA in 2002, little has been shared by others about them. Our use of the cards over numerous studies gives us a window into users’ experience that is amazingly consistent within each study. Examples from a variety of studies show the results we obtain.

Carol Barnum and Laura Palmer are both on the faculty at Southern Polytechnic State University and have worked together on numerous projects in the Usability Center @ Southern Polytechnic.

As Professor of Information Design and Director for graduate studies in Information Design and Communication, Carol teaches information design and usability testing. As co-founder (1994) and Director of the Usability Center @ Southern Polytechnic, she works with clients to understand their users’ experience. Barnum’s latest book is Usability Testing Essentials: Ready, Set . . . Test! (Morgan Kaufmann, 2011). 

 Laura is an Assistant Professor in the Information Design and Communication program and Senior Associate at the Usability Center. Laura has been actively involved in studies at the Usability Center since 2008; she specializes in the visual presentation of qualitative usability results