Event date: 
March 31, 2011 - 8:30pm - 11:00pm
1326 5th Ave
Seattle, WA
United States
See map: Google Maps
IxDA Seattle
Event description: 

[The time for this event is 6:30 - 9:00pm. For some reason it shows up as 8:30 - 11:00 for some people but that is not correct]

Direct from IxDA Seattle, Pop and Filter:

See in person the battle of the interaction champions unfold.


How much user does design need? There are those designers that think users should not be part of the design process at all and there are those who leave every design decision up to users in participatory design sessions, focus groups, and usability studies. We got together designers from both ends of the spectrum to dish it out in a panel for your education and entertainment.

Tamara Adlin, Adlin, Inc.
Tim Aidlin, Microsoft
Scott Nazarian, frog design
Laura Porto Stockwell, Pop

Ming-Li Chai, Microsoft
Rob Girling, Artefact
Jon Mann, Design + Innovation Consultant

SEATS are LIMITED to 60. First come First Serve.
Arrive early to guarantee spot ringside.

POP | 326 5th Ave, 5th Floor (between Union and University)

Thursday, March 31, 2011
Doors open at 6:30
Panel 7:00 to 8:45

FUEL THE BATTLE. Comment on this event for questions you want to ask the Panel.

Thanks to our sponsors POP and Filter
http://www.filterdigital.c om/

About the panelists:

Tamara Adlin is the president of adlin, inc., a user experience strategy company in Seattle. She started adlin, inc., to try to solve the real problems companies face when they try to create products people love. Her focus is on...focus! She believes that teams who can develop and stick with a crystal-clear focus on their users are in the best position to create really great products and meet their business objectives. She co-authored The Persona Lifecycle: Keeping People in Mind Throughout Product Design with Microsoftie John Pruitt, and The Essential Persona Lifecycle, published in May 2010. Previously, Tamara co-founded Fell Swoop, and she was a Customer Experience Specialist at Before that she led user experience work at a series of startups. She has a Master’s Degree in Technical Communication from UW, and has always been fascinated with the problem of getting lots of people from different teams to communicate and work well together.

Tim Aidlin is currently a Sr. Creative Director and User Experience Evangelist at Vertigo Software.  He has been working as a professional designer for over 10 years and has designed experiences for clients such as Microsoft, Hasbro, NBC, and others.  He currently is focused on emerging web-standards such as HTML5 + CSS3 and designing applications for touch and mobile devices.  He can be found online at or on Twitter @systim.

Laura Porto Stockwell brings more than 16 years of experience developing digital brand, content and social media strategies to her position as VP, Experience Strategy at POP, where she is responsible for leading the Experience Strategy team to develop and implement innovative solutions based on client goals and consumer insights. Prior to joining POP, Laura helped build digital practices at two traditional advertising agencies (Publicis and WONGDOODY) working with clients including Alaska Airlines, The Gates Foundation and T-Mobile. Prior, Laura was an Experience Director in the New York and Seattle offices of Razorfish where she also served as a subject matter expert in social media.   She has worked in the U.S. and Italy with clients including Conde Nast, Ford, Microsoft, Sony and Williams Sonoma. Laura speaks regularly at industry events and is a guest lecturer at the University of Washington’s Information School. She holds a Master of Arts in Media Studies with a concentration in social media from The New School in New York City and a Bachelor of Science in Journalism from the University of Colorado at Boulder.

Scott Nazarian has worked as a creative director and designer with studios in Boston, New York,  San Francisco and Los Angeles across film, editorial and graphic design as well as visualization for human-computer interaction. Currently he is a Creative Director with frog's Seattle design office.
Prior to joining the frog design team, he was a Principal Investigator within the User Experience Design group at Sun Labs in Menlo Park, focusing on Search User Experience relating to environmental, digital and systems design.
At frog he has developed UI experience concepts for Open TV, HP and Samsung and applied design systems thinking across a wide range of clients including Intel, Adobe and NASA. He has earned two patents in the area of visual and affinity media search and representation methods for 10' user interaction.
Scott holds an MFA in Media Design from the Art Center College of Design. He also also has had a teaching practice as an Adjunct Professor in Applied Futurism and Interaction Design at California College of the Arts Graduate Design program.


About the moderators:

Rob Girling obtained his Masters degree in Interaction Design from the Royal College of Art in London, graduating with distinction and has worked in the field of user experience design for 18 years. His career started at Apple after winning the 1991 and 1992, Apple Student interface design competition for concepts around Mobile and personal computing.  Rob then spent ten years at Microsoft, obtaining several patents and making significant innovative contributions to Microsoft Office, and Microsoft Games eventually becoming Design Manager for the user interface, brand, and user experience of Windows XP.

Since leaving Microsoft in 2002, Rob has worked as a Senior Interaction Designer for IDEO whose clients included Motorola, Google, Microsoft’s Windows Media Center, Windows Mobile, and MSN. Prior to co-founding Artefact in 2006, Rob worked for Sony Computer Entertainment of America as the Lead Game Designer for the MAG (A PS3 action game).

Jon Mann has more than 12 years of experience in mobile and consumer electronics, crafting unique user experiences that bridge design, technology and business strategy, delivering innovative solutions for companies like T-Mobile, Casio, Good Technology, Volkswagen AG and more.
As a design manager (creative director) of cross-disciplinary creative teams, he weaves design, prototyping and storytelling to promote innovation through an organization. A self-confessed gadget geek, he leverages nascent technologies and consumer trends to forecast and create the future.
Jon holds a Masters degree in Product Design from Stanford University where he catalyzed his perspectives on design thinking, business strategy and a healthy dose of Silicon Valley technology.

Ming-Li Chai brings foresight to the early design process. She tracks social, technological and economic shifts to help identify emerging disruptions and opportunities. She facilitates collective “ah-ha’s” across disciplines, shapes disparate ideas into a coherent vision, and works with designers, engineers and business practitioners to formulate future solutions and experiences.
Ming-Li joined Microsoft in 2008 as a member of the Office Labs Envisioning Group where she helped articulate and demonstrate Microsoft’s 10-year vision for information productivity.  Currently she leads strategic design research and planning initiatives at Microsoft Lync to articulate mid-long term opportunities in unified communications.
Preceding her Microsoft career, Ming-Li had 7+ years of the front-end R&D experience at Herman Miller’s Future Insight and Ideation Studio, where she led strategic visioning and design explorations, and collaborated with visionary designers around the world. Ming-Li’s earlier career in consumer products branding for companies like Pepsi, P&G, and Kraft gave her insights into fundamental human values and motivations that stand the test of time, which have served as anchors in her pursuits of new innovations. Ming-Li received her Master’s degree in Applied Economics from Cornell University, and her B.S. degree from National Taiwan University.

Syndicate content Get the feed