Storytelling for UX

Bruce Esrig
Event date: 
April 7, 2011 - 6:30pm - 8:30pm
Event description: 


Whitney Quesenbery will represent the craft of storytelling for us on Thursday, April 7th at 6:30pm. A little while back, she was invited to write a book for Rosenfeld Media, and now "Storytelling for User Experience" has been out for a year.

Storytelling enables us to collect, analyze and share qualitative information from user research; it sparks design imagination and help us create usable products. We're naturally inclined to tell stories – and their effectiveness is a good reason to use them in our practice.

Stories are persuasive; they can engage your team (and management) in a new idea, design concept or approach to your work.  Your colleagues (and user research participants) may find themselves more eagerly diving into design issues when they are presented as a story, rather than a neutrally stated task.

Good storytelling starts with listening. Through a brief exercise, you'll learn how to find the elements of a story, the essential ingredients that communicate a lot of practical and cultural detail in just a few words. An ear for the audience will help you shape stories for particular audiences.

To show us how this works in practice, Whitney will share a few of her own case studies. She'll offer tips on how to start telling your own stories for yourself and on the job.


This talk is geared towards UX professionals who are looking for ways to make user research and design ideas come alive. Whether this is the first time you’ve thought about stories, or you’re already convinced they are a great idea, this talk is an opportunity to hear about how and why they should be part of your UX toolkit -- and to share your own experiences with stories. RSVP on the Meetup site.


Whitney Quesenbery
Whitney is a user researcher, user experience practitioner, and usability expert with a passion for clear communication. She works with organizations from the National Cancer Institute to IEEE, Sage and The Open University. She has been president of the UPA and served on two national advisory committees for usability and accessibility. She enjoys meeting people around the world and using those insights to design products where people matter.



We'll meet in our usual room at the Dorothy Young Arts Center at Drew University. Directions for how to get there are available on the Meetup site at Attendees can grab something to eat beforehand, or bring a salad or sandwich to munch on while we're meeting and greeting.


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