Ballot Design Studio (because Democracy is a Design Problem)

Bruce Esrig
Event date: 
February 17, 2011 - 6:30pm - 8:30pm
Drew University
76 Madison Ave
Madison, NJ
United States
See map: Google Maps
Event description: 


Did you know our 43rd president was chosen because of a decision made about font size? Yes, in the general election in November 2000, thousands of voters did not vote as they intended because of the way their ballot was designed.

On February 17 at 6:30pm at Drew University in Madison, NJ, you'll get a shot at solving a design problem at the core of world peace.

Dana Chisnell and Jonathan Knoll will show some sample ballot designs and tell the story of why the perfect ballot hasn't been designed yet. Then, in a design studio workshop format, we'll work together to redesign a ballot used in a real election within typical (amazingly complex) design constraints.

As we wrap up, you'll learn how ballot design is done here in northern New Jersey, and how you can help.

Dana Chisnell has helped thousands of people learn how to make better design decisions by giving them the skills they need to gain knowledge about users.

She's the co-author, with Jeff Rubin, of Handbook of Usability Testing Second Edition (Wiley, 2008).

Jonathan is an experience designer who has spent more than a decade engaged in nearly every facet of software design and implementation. As the man behind the UX scene, Jonathan is responsible for the IDEA2009, Interaction|10, IA Summit 2010, and IDEA2010 websites.

As a Ph.D. student in Political Science at UC, San Diego, Jonathan sought to improve research methodology by using available technologies in the study of comparative electoral systems, voter strategy, and other related sub-fields. He can be found at

You can stop for food on the way to the session, or bring a salad or sandwich to nibble on during the networking at the beginning.

The favor of a reply is requested. RSVP at the event page on The event page also contains details about how to find the meeting room for the event.

Future sessions:

Thursday, March 17th, 2011, Laura Keller on Service Design
Thursday, April 7th, 2011, Whitney Quesenbery on Storytelling

Your organizers,

Bruce Esrig 
Adam Lerner


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