Imagine an ideal design for your friend. Now make it work for your parents. Your entire neighbourhood. Your town, province, and entire country. Then throw in a couple of continents’ worth of users for good measure.
Adam Baker, a user interface designer at Google, will conduct a hands-on workshop about “designing for everyone,” inspired by lessons learned working on Google Search. He’ll guide a discussion of techniques, tradeoffs, design language, and ways of understanding so many users that you couldn’t possibly truly understand them.
Adam is currently a designer at Google.org in San Francisco, working on projects related to climate change adaptation and public health. While at Google he’s contributed to a variety of projects from search UI to public data visualization to web annotation. A Canadian native, he previously directed design at Marketcircle in Toronto, and worked in UX evangelism at Apple.