and usability practitioners take various approaches to understanding
the user experience, including following established heuristics (Jakob
Nielsen), looking at UX as being made up of various elements of equal
importance (Peter Morville’s “User Experience Honeycomb”), or via a
hierarchical or pyramid approach in which more subjective “higher level”
goals of the user take precedence over simple objective measures of
“usability” or basic functional aspects.
David Kozatch argues
for the latter approach, which recognizes that significant changes in
online technology require the need to recognize a more complex
understanding of how to effectively deliver on the user experience. At
the top of this pyramid is the user’s need for meaningful experiences.
The goal of this presentation is to demonstrate the importance of
designing for meaning and provide practitioners with a framework for
understanding the elements of meaningful experience.
WHEN Wednesday evening, November 17, 2010
WHERE J.P. Morgan 1 Chase Manhattan Plaza - 28th Floor New York, NY 10005 Map
SCHEDULE 6:30 -
7:00 p.m. Networking 7:00 - 7:10 p.m. Welcome and announcements 7:10
- 8:30 p.m. Presentation and Q&A
Free and open to everyone interested however tickets are required.
IMPORTANT!! Seating is limited. So you must have a ticket to attend. Please only RSVP if you know you can attend.
Cancellations: Please email us (firstname.lastname@example.org)
as soon as you know you cannot use your ticket. We'll release your seat
for one of your fellow practitioners and generate good IxD karma for
ABOUT OUR SPEAKER David Kozatch founded D.I.G. in 1989, after almost
ten years serving in the trenches at major packaged goods companies and
advertising agencies in New York. David has conducted literally
thousands of focus groups and in-depth interviews in the areas of
financial services, software, hardware, Web/interactive services and
telecommunications. With a deep understanding of business decision
makers and end users, he has consistently worked to translate client
objectives into actionable solutions. For more information about
D.I.G, please visit Digsmarter.com.
ABOUT OUR HOST J.P.
Morgan is a leader in financial services, offering solutions to clients
in more than 100 countries with one of the most comprehensive global
product platforms available. We have been helping our clients to do
business and manage their wealth for more than 200 years. Our business
has been built upon our core principle of putting our clients' interests
first. To learn more about JP Morgan, visit the website.
ABOUT IxDA IxDA’s
mission is to improve the human condition by advancing the discipline
of Interaction Design. To do this, we foster a community of people that
choose to come together to support this intention. IxDA relies on
individual initiative, contribution, sharing and self-organization as
the primary means for us to achieve our goals. IxDA comprises over
10,000 members, and many meet at events like this one in over 80
locations worldwide. If you or your friends are based in the suburbs or
further from New York, you can find contact information for other local
groups on www.ixda.org.