IxDA Portland: Customer Journey

Jeanne Turner
2010
Event date: 
October 19, 2010 - 2:00am
AboutUs
107 SE Washington St., Suite 520
Portland, OR
United States
See map: Google Maps
IxDA Portland
Event description: 

Time: 6pm-8pm

Join us for our monthly IxDA Portland meetup. Co-Leader Barbara Holmes will lead an exercise called the Customer Journey, a technique for doing user research.

As IxD practitioners we’re pretty familiar with user research techniques like personas and scenarios. How do you take this research and bring it to life for stakeholders at the business unit level or higher? One technique is the customer journey. This month, we’ll explore customer journeys as a way to illustrate user research and align it with client’s business and marketing goals. We’ll practice creating one by taking a look at a journey we’ve all made; deciding to be involved in the IxD profession.

Barbara Holmes, User Experience Architect at ISITE Design and co-leader of the Portland IxDA chapter, will lead the discussion about customer journeys. She and Jeanne will then facilitate the activity, and follow-up discussion.

In the activity, we’ll work individually to draw our own journey to the IxD profession. Where did you start? What drew you to the practice? What learning/training did you engage with? What are you doing now? After individual work, we’ll break into small groups where you’ll share your journeys with each other. The goal is to find common threads or patterns. Finally, you’ll present those commonalities and patterns to the group in a small group presentation.

Anyone and everyone is welcome, designers and non-designers alike.

IxDA Portland is the local chapter of the Interaction Design Association

 

Comments

15 Oct 2010 - 9:03pm
Barbara Holmes
2010

Jeanne is the time different this month? it says 4 - 6 pm. not 6- 8pm?

18 Oct 2010 - 3:54pm
Jeanne Turner
2010

Yes, it's from 6-8pm at About Us.

19 Oct 2010 - 3:52pm
Chad Mortensen
2007

Now it says 8-10pm. Doh. 

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