IxDA Hamburg & UX Roundtable proudly present William Hudson: "The psychological basis of nerdiness and its impact on user-centred design"

Birgit Geiberger
Event date: 
November 4, 2010 - 1:00pm
betahaus Hamburg
Lerchenstrasse 28a
22767 Hamburg
See map: Google Maps
IxDA Hamburg
Event description: 

Williams Hudson: "The psychological basis of nerdiness and its impact on user-centred design"

Hi everyone!

To our first joined event of IxDA Hamburg and the UX Roundtable we are proud to invite William Hudson, a User Experience Strategist who consults, writes and teaches in the fields of user-centred design, user experience and usability.

On Thursday, November 4th 2010, William will give a talk providing insight to the challenges we, as technology focused specialists, face in designing for the average user.
This talk will be based on William’s short paper to the CHI and British HCI conferences in 2009 about his large-scale study of IT workers.
The application of empathizing-systemizing tests found that technologists have substantially reduced empathizing skills and consequently have real difficulty in appreciating that others do not understand technology in the same way they do.
This will not come as a surprise to anyone who has worked in the IT industry for any length of time, but it does serve as justification for many of the activities undertaken in user-centred design.
This promises to be an enlightening talk with much debate on William's study.

The event will take place at betahaus Hamburg and starts at 7 pm - thanks to Wolfgang and the betahaus team! http://hamburg.betahaus.de/

Event on Xing

Event on IxDA Hamburg

I would also like to mention that William will give a workshop on November 5th 2010 about "Agile UX and User Centered Design". The early bird special ends September 21th - so be fast and grab a seat!
PDF Flyer to download: http://tinyurl.com/37dpgd5
Website http://www.netflow-lindemann.de/usability-veranstaltungen.html

We are looking forward to see you in November!

Birgit, Matthias and Thomas

About the speaker:
William Hudson consults, writes and teaches in the fields of user-centred design and usability. He has over 35 years experience in the development of interactive systems, initially with a background in software engineering. William has written and taught courses which have been presented to hundreds of software and web developers, designers and managers in the UK, North America and Europe. William is the founder and principal consultant of Syntagm, a consultancy specializing in the design of interactive systems established in 1985.
William is the inventor and developer of a range of card sorting tools and techniques that are described in our Card Sorting pages. These tools and techniques are used by a wide range of design and usability agencies and consultants.

More about William: http://www.syntagm.co.uk/design/whudson.htm
His company website: http://www.syntagm.co.uk/

About IxDA Hamburg
As part of the global IxDA community, IxDA Hamburg is fostering mutual exchange amongst designers and continuing advancement of the field of interaction design in Hamburg.

With its vibrant UX and design community and many talented professionals and students, Hamburg offers an inspirational environment to exchange thoughts & ideas, share experiences and connect. Close collaboration with local UX groups such as the well established UX Roundtable and the UX bookclub play a big part in broaden the current and building an even more versatile IxDA community in Hamburg.

Please feel welcome to come to or suggest any event or topic and be a part of an inspiring environment while meeting great people.

You can reach us at:
IxDA Hamburg community - ixdahamburg.de (launched 05/2010)

IxDA Hamburg and UX Hamburg on Xing
UX Roundtable Hamburg
UX Bookclub Hamburg

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