People often make irrational decisions. Over the past few decades,
researchers have codified many of the patterns that describe this
irrational behavior. Our team of recent Institute of Design (IIT)
graduates has created a set of tools to bring this knowledge into our
practice as designers. This hands-on workshop will introduce topics
from behavioral economics and apply strategies from the
*Brains,Behavior & Design* toolkit to influence consumer decision
Space will be limited to 40 people to enable group work, so please rsvp as soon as you can, but only if you can attend.
Because this is a hands on workshop and space is more limited than usual please be accurate with your RSVP and email firstname.lastname@example.org if you can not make it.