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building for $3.
Revealing Design Treasures from The Amazon
On its surface, Amazon.com just seems like a large
e-commerce site, albeit a successful one. Its design isn't flashy, nor is it
much to write home about. But deep within its pages are hidden secrets --
secrets that every designer should know about.
If one looks closely at what the team at Amazon has built,
it's filled with innovative functionality and clever designs, all of which
creates a delightful experience for its users and directly produces regular
profits for its shareholders. But not all is perfect. Some design changes in
the last few years have not been the success that the team had hoped for.
Amazon's exceptional qualities and imperfections are critical knowledge for any
designer that wants to dig deep into what makes the site tick.
In this entertaining presentation, Jared will share some of
UIE's latest research into the hidden treasures of (the) Amazon. You'll learn:
+ The simple Yes/No question that increased revenues by more
than $1 billion + The elegant subtlety of Amazon's security system + Why Amazon's business model is more than meets the eye
(and why designers need to care) + The wins and losses that Amazon has had with social media
About the speaker
Jared M. Spool, Founding Principal If you’ve
ever seen Jared speak about usability, you know that he’s probably the most
effective, knowledgeable communicator on the subject today. What you probably
don’t know is that he has guided the research agenda and built User Interface
Engineering into the largest research organization of its kind in the world.
He’s been working in the field of usability and design since 1978, before the
term "usability" was ever associated with computers.
his time working with the research teams at the company, helps clients
understand how to solve their design problems, explains to reporters and
industry analysts what the current state of design is all about, and is a
top-rated speaker at more than 20 conferences every year. He is also the
conference chair and keynote speaker at the annual User Interface Conference,
is on the faculty of the Tufts University Gordon Institute, and manages to
squeeze in a fair amount of writing time.