To design social Communities of Care, you must commit to framing a
narrative of human behavior mediated by interfaces – with a strong
understanding of conversation models, social interaction and
interpersonal engagement models that, while well-understood in academic
and gaming communities – are simply not well know in the user
experience design community of practice.
Social Interaction Design is not web design. It’s not interaction
design, but it does fall within the rubrik of user experience design.
It’s about designing complex ecosystems that support conversation,
collaboration, intimacy, and play — in short, community. Problem is,
many people – especially in the IxD world – don’t understand how to
design for engaging communities.
Many healthcare providers and startups are rushing to deliver on the
promise of supportive online communities for people while
simultaneously trumpeting personal health records and electronic
medical – creating potential privacy and trust issues. They are looking
to this self-same UX community to hack together yet-another-online
community site – and without the proper tools – you just know things
could get bad.
Amy Cueva is Founder, Chief Experience Officer, and Healthcare
Principal at Mad*Pow, an experience design agency. She partners with
clients like Google, Aetna, Fidelity, and Monster to create strong
cross-channel digital strategies, first class user experiences, and
streamlined internal processes. She has built Mad*Pow’s user-centered
design methodology as the vehicle to synergize business goals, customer
needs, and technology requirements.
Will Evans is Director, Experience Design for Semantic Foundry with 14
years industry experience in interaction design, information
architecture, and user experience strategy. His experiences include
directing UX for social network analytics and terrorism modeling at AIR
Worldwide, UX Architect for social media site Gather.com, and senior
interaction designer/information architect at kayak.com. He worked at
Lotus/IBM where he was the senior information architect, and for Curl -
a DARPA-funded MIT project when he was at the MIT Laboratory for
Computer Science. Prior to Curl, Will was an interaction designer for
Dataware working on various search (Northern Light) and KM related
product suites including KM Suite II and QueryServer.