Digital Strategist - Wellness agency

marybethh
2010
Digital Strategist - Wellness agency
August 5, 2010 - 11:43am
New York, NY
United States
Employer: 
top tier wellness marketing agency
From a recruiter: 
Recruiter
Term: 
Full time
How to apply: 
marybeth@haasandriley.com
Description: 

Digital Strategist

 

 

Our client is a fully integrated wellness agency and part of one of the largest advertising networks in the world.  The agency handles integrated marketing for clients along the entire wellness spectrum. It provides a full-range of marketing solutions including advertising, digital, direct, promotion and social marketing strategies. The agency was created to leverage the value of marketing wellness as a differentiator for healthcare, lifestyle, foods and other brands.

 

Position Summary

 

Be part of a forward thinking digital strategy team, supporting several brands especially new business acquisitions.  Should be knowledgeable about digital marketing, especially as it relates to brand strategy and business growth.  Healthcare/Pharma experience is extremely helpful as is a background in strategy/account management. Strong presentation skills (writing and presenting) and highly collaborative. The ability to explain complex concepts is desired. 

 Principal Responsibilities

·         Partner with Account and Creative leads to develop digital marketing ideas and sell in to senior level clients.

·         Provide sound business justification for investment in digital marketing (based on market trends, audience insights, past campaign data, and past experience)

·         Interpret market trends and competitive analysis to develop meaningful business building strategies.

·         Supplement planning process by providing additional insights about channel preferences, affinity, and usage for various customer segments

·         Partner with Creative teams to provide trends, develop ideas, and maximize the use of technology to bring the ideas to life

·         Develop and interpret digital analytics.  Translate into meaningful business building implications.

·         Work with Management, Account Teams and New Business Development teams to identify, qualify, and win new business opportunities. 

·         Work with account team members to maintain the highest level of customer service and satisfaction.

·         Assist in improving overall digital process & workflow, including estimating scope and staffing, engaging various roles and responsibilities throughout project lifecycle, deliverables, and working with internal and/or external execution teams responsible for technology


Qualifications

 


·         BA/BS Degree (a graduate degree in relevant area is a plus)

·         3-5 years digital consulting, creative and/or strategy experience

·         Strategic/big picture thinker

·         Exceptional writing, communication and presentation skills

·         Proven ability to successfully work with and guide senior-level clients and internal Agency teams

·         Working knowledge of direct/relationship marketing

·         Experience with multi-channel marketing

·         Strong working knowledge of digital marketing tactics, including web development, online advertising, social media, and mobile.

·         Strong familiarity and understanding of emerging digital trends and technologies