I come in piece with a twist of humor...
Innovation is key and nowhere have I read in this string anyone frowning on it. Actually just the opposite.
However.... When someone portrays an article as fact, refers to their own site for reference and starts an email off with "Research has shown....", its logical for readers simply ask, what research? Show us, inquiring minds want to know.
And if you have NONE, ZIPPO, ZERO... that by far exceeds tapping on the glass for a response. That's pretty much sticking your hand in the cage...OUCH!