Jennifer,
There's a big difference between company goals and user goals! Perhaps
you could make the distinction in terms of helping the user solve a
problem (user centric) vs telling the user what the problem/solution
is (company centric). Nav that is user centric would use labels and
content sections pitched to address the interests, concerns,
questions, etc that a user may have in mind. Company centric nav, on
the other hand, would probably describe product, services, solutions.
I do think that both can work.
