I am doing a competitive analysis for corporate/ecommerce site for a
product company. What are the various parameters against which a
qualitative analysis could be done.
To name a few, I have:
* Overall structure
* Customer segmentation
* Global/Local balance as each of the regions have their own sites
* Brand expressions
* Unique features
* Technology used
* Ease of reaching products
* Quality of content
Are there any more key parameters?
Senior Information Architect, Creative Design | Sapient
My name is Robert Fraher. I am a graduate student at the University
of Minnesota pursuing a Masters of Fine Art degree in Interactive
I am currently finishing a research paper in which I have applied
Murray and Ozanne’s (1991) Critical Theory method to two questions:
1) Why is the professional title of interaction designer not broadly
understood throughout the business environment?