My team is currently in the process of reining in all the various
treatments of "more..." links on our various sites. We've essentially
three cases in which they're used:
1. Expand text to be continued on the same page, e.g. "Read the rest of
this content in an expanded context".
2. Navigate to the rest of this content on a new page, e.g., "Read more
of this content in a new context"
3. Navigate to similar content on a new page, e.g., "Read more content
like this in a new context"
The link should communicate:
- What kind of content will I get?
