touchpoint

3 May 2010 - 2:55pm
-1
Simon Clatworthy
2006

Research Into Service Design Touchpoints

I am working on developing tools to assist with touchpoint innovation for the design of services. It seems strange, but the touchpoint term has become central to service design and I can't find much research on the area at all. Can anyone help me?

I am looking for academic research, the kind that is to be found at conferences, in journals and books without pictures. Anything referring to, analysing, mapping, discussing, designing or measuring touchpoints is of interest. 

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